Life and Health Insurance Foundation for Education
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Life Insurance Awareness Month - LIAM

LIAM Producer One Pager
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Carpe LIAM: How You Can Seize the Month


Carpe LIAM

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There’s a growing crisis in America of people not having enough life insurance coverage to provide for their loved ones in the event of their premature death. Today, 68 million adult Americans have no life insurance and those with insurance have far less than they need – only four times their annual income in coverage. Compare that to the payments disbursed by the September 11 Victim Compensation Fund following the attacks on World Trade Center and Pentagon. Using a Human Life Value-style calculation, the federal government arrived at average payments of 25 times income.

As an insurance professional, you have two challenges. First, you have to get your clients and prospects to seriously consider their life insurance needs. Once you’ve established the need, you then have to convince them to purchase the right amount of coverage.

But let’s face it. Getting consumers to focus on their need for life insurance isn’t easy. That’s why the industry comes together each September to sponsor Life Insurance Awareness Month. This industry-wide effort is supported by more than 100 of the nation’s leading life insurance companies and trade associations, who collectively spend tens of millions of dollars on marketing and awareness-building efforts. The LIFE Foundation even enlists the assistance of a celebrity spokesperson to help get the public to pay attention to our issues.

But awareness is only the first step. People need help assessing their needs and understanding their options. That’s where you come in. You can make an important contribution to Life Insurance Awareness Month by dedicating September to helping people in your community with their life insurance needs and motivating them to take action.

To learn more about how insurance professionals like you can support the goals of Life Insurance Awareness Month, we have created a Producer One-page Document which you can download here . 
You can also email us at LIAM@lifehappens.org with any questions.

* The Producer's Guide to Life Insurance Awareness Month was produced by Agent Media Corporation in partnership with the LIFE Foundation. While providing support and editorial content, LIFE did not seek or receive payment for its involvement, nor does it endorse the advertisers that appear in this special digital publication.